کمی برندینگ

Perceptual maps can help understand the gaps in the competitive landscape and position your brand accordingly. For example, imagine that there are 3 brands in the biscuits category and where they lie in the perceptual map:

If you were launching a new Brand 4 that would compete with Brand 1, what should be the points of parity and what could be a point of difference? Instead, if you were to compete with Brands 2 and 3, what should Brand 4 ensure as point(s) of parity and what could be the point of difference?