If we consider lifestyle as a set of behaviors or desires of an individual or group that encompasses all aspects of human life, with a set of daily choices of how to use income, working time, how to dress, nutrition, makeup, cultural behaviors And … we come across that it is a tool to show the social status of people economically and culturally.
Social media, which is penetrating society with the daily growth of information technology, has become the most accessible tool for updating the daily life of users.
Users report different states of their lives on social media at any given time.
But the technical characteristics and user density of any social network change the dominant space of the shared content and the interactions of its users.
Since June 2018, Instagram has reached more than 1 billion monthly active users.
This figure is surprising for a photo-sharing app that is mainly active on mobile phones.
More than 500 million active users also use Instagram during the day.
Therefore, it can be said that this application is one of the most popular social networks in the world today.
Social networks are typically ranked and measured by the size of their active user base monthly and daily.
Monthly Active Users Definition (MAU’s): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement.
Daily Active Users Definition (DAU’s): These are registered and logged-in users who visit Instagram’s App or web application every day.
It is interesting to know that in 2013, Instagram had only 130 million active users per month, and this number has now increased 10 times.
So that the number of daily active users on Instagram is less than just Facebook and YouTube.
With more than 1 billion active users per month, it is no surprise that Instagram has the highest number of engagement or user interactions among all social networks after Facebook.
According to statistics, about 60.6% of Internet users in the United States log in to Facebook at least once a month, compared to 37.4% for Instagram.
Everyone on this social network is looking to increase the number of their followers and increase their interaction with their page.
If your business is also present on Instagram, it is better to think about increasing your engagement page.
Of the 1 billion active users who use Instagram every month, 71% are under 35 years old. Most groups of Instagram users are between 25 and 34 years old, followed by 18 to 24-year-olds.
Do your business audiences fit into these age groups?
Knowing the age range of users on social networks will help you determine which of these networks is best for your business.
In this way, you can ensure that you are producing content in the right place and not wasting your time working where your target customers are not.
If the main audience of your business is young people and teenagers, the best place to work on social networks is Instagram.
By knowing this, you can focus on producing the right Instagram content for your audience.
People spend almost as much time on Facebook as they do on Instagram.
In fact, the amount of time Android users spend on Instagram is very close to Facebook statistics.
According to the latest estimates, in 2018, each user spends an average of 58 minutes a day on Facebook, which is 53 minutes for Instagram.
The length of time users stay on Instagram is important because the more time they spend on the app, the more ads they see and the better their chances of getting to know your brand and products.
Instagram has announced that with the introduction of the story feature, the presence of users in this social network has increased.
Of course, not only the amount of users on Instagram is important, but also the hours of their presence during the day; Because by knowing this, you can find the right time to publish your posts.
As Instagram became popular, 71 percent of American businesses announced that they were using the social network to boost their business.
Another study found that out of every 10 Instagram hashtags, 7 are related to brands.
